THOT EXPERIMENT. We'll never let the CANCEL PIGS forget this!! (CAPS)

The comment being analysed, made by Heidi MacDonald, is actually off the mark where she talks about promoting 'comics you love'. It's not about the books you like, it's about mainstream superhero comics not selling! This is why the retailers are losing money and complaining. It does not have much to do with trying to promote them.

The problem for the retailers is that activist writers wrote content that they loved, but did not appeal to many other people. If the books sold there would not be a problem. But the woke activist comics do not appeal to the primarily male mainstream audience who buy superhero books. They just don't sell. There are actually niche comics that cover SJW themes that do sell to a smaller audience, but this is not about that market. Another problem is that the comic book industry has shrunk a great deal since the 1990s, where people today have other forms of (now online) entertainment.  

[Posted at the SpookyWeather2 blog, December 9, 2023.]