Being SUCCESSFUL as an independent (Eric July)

A short clip about being successful as a genuine independent in (online) entertainment. The key thing is that it involves a lot of hard work and a respect for your target market where you aim towards finding paying customers. A lot of people may appreciate what you make, but they won't necessarily buy from you. No one is actually obliged to buy what you produce.

Getting noticed can also involve a bit of luck, which is something Eric doesn't mention. He's correct about pivoting when things do not work out and trying something different.  In the independent space you can also network with fellow creators or producers (if your skills are lacking in either sphere), especially via the Comicgate networks.

This is valuable advice from July who is pointing out that success is something that will not necessarily come overnight. The aim is to make money. You can have vanity projects, but in the end if few people are interested you will have to change tact in order to get customers. It's all about connecting to customers. 

However, there might be some novel oddball idea you have that does connect with people where it's hard to gauge the audience ahead of time. As with anything you can try it and see what happens. Thereafter you can pivot to see if something more conventional works.   

[Posted at the SpookyWeather2 blog, July 21, 2023.]