MORALE BOOST- Its No "Mystery" Why Sales Reports Are Hidden By The Mainstream Comic Book Industry (YaBoiZack)

Best Comments on You Tube:

nightwishfan1991
Comic Book Pros: Comics are doing better than ever! Also Comic Book Pros: We really need a morale boost right now for absolutely no reason.

Elijah Herstal
Still gonna quote my friend that worked in the industry: "They will always say 'comics are doing better than ever', because that's a corporate bullet point. We were told explicitly, at all times, to say this about comics. We were told that we had to say it specifically as 'comics are doing better than ever' or 'comics are doing great'- but we could never say 'comics are more financially successful than ever' because that was an absolute lie, they were doing awful- worse than ever financially. The reason for this was investors- if they thought comics were flopping during the height of the MCU's popularity, they were less likely to fund all the movies and merch/"

Ben Hillman
The model has been broken for a long time - Bestsellers lists are populated solely by books that have been pre-sold to retailers but huge portions of which will ultimately be pulped rather than go home with a reader. I don’t know if this is the same for manga, but If you speak French you could literally be dropping a grand every month on actually great European comics and still be not covering everything - it’s a continual surprise American publishers are so against translation.

[Posted at the SpookyWeather2 blog, January 14, 2023.]